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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. www.newlifemortgages.ca Flip it though and it actually represents a golden opportunity. If you can deliver a better customer experience than your competitors, you’ll be a magnet for the 93% of customers that told HubSpot they would make repeat purchases from companies offer excellent customer service